Elements ... what was required?
Print advertising, brochures, product packaging, web banners, case studies, building signage and in-store displays.
Background ... what was the issue?
Clevertronics are a Melbourne based emergency and exit signage company. With offices across Australia, New Zealand and the UK their print collateral looked dated, was inconsistent and the design didn’t portray a class leading organisation.
Brief ... what needed to be done?
Needing to build a consistent brand and to raise the quality of their communications,Melbourne based manufacturer have commissioned me to transform their collateral. The brief is to create material that reflects the quality of their product.
Creative response ... what did I do?
Starting with just print collateral and in-store material, eventually a brand refresh was commissioned. Firstly, the job was to start to build a consistent brand look and feel. This involved applying the brands colours consistently and removing the use of random colours for different pieces of communications. New typefaces were are selected and now applied. A more contemporary design is also introduced to bring the designs out of the nineteen eighties.